The text below is taken from the live presentation in 2019 - The presentation works in tandem with a video as a live commentary/UX demonstration.
The act of searching for something on google has become part of the everyday. Counterintuitively, you already know what you are looking for before you even type the search in. However, google still pulls up hundreds of things that match your search but are not quite what you were looking for.
I was looking for an image of a Strandbeest (I didn’t know what it was called at the time). So I typed in Sand walker. A simple two word phrase. Instead, I got this; an absurd misreading that is literally SAND WALKER.
Our project harnesses the untapped creative potential of the act of searching and questions what it means to be creative in an age where information is flattened and abundantly available. The program we designed, named/called CREATE, transforms traditional search parameters into absurd, playful outputs. Create’s version of creativity is one that plays with words and form. Language, the medium we use to type in what we’re looking for, is extrapolated to things and things are combined to make objects. Create uses a double encrypted poly alpha numeric coding system as a means of translating words to things.
The best way to understand CREATE is to experience it. Let’s look at an example of a simple google search for balloon frame.
Lets have a quick look at the images to see what google pulls up.
Lets go back and click on the all new create tab this time. This takes us to the Artefactory Landscape. Data in CREATE is organized by a seemingly endless landscape. Lets click enter landscape.
We’re now at the start of the creation process. The Landscape bridges searches and guides the creation process. lets click experience. Data is carried by a creation cart through the terrain.
In this case, the creative process is a journey of collection and aggregation of information. This creation engine functions as a combiner of collected search parameters
The cart heads to the First Switch Node. These monuments are programmed to sift and sort through individual data worlds to find a match for your search
The carts enters the world of Balloons (the first word of the search of Balloon Frame)
As we progress through the creation process, the create cart shape-shifts to suit the world it inhabits. Here, in balloon world, a roller coaster appears to be the most appropriate.
Back in the Landscape the cart continues its journey. Carrying with it information from all previously visited worlds and progressing through as many nodes as words entered into the create engine. The topology of the landscape guides the cart, generating paths and roads.
This process of collection is one that takes advantage of the physical power of making connections; with words, but most importantly connections with the context of collection.
The Create machine expands the creative process, allowing you to witness the journey, of the cart through the landscape from entering the search to the creation of an object.
As you can see in the CREATE manual, nodes are categorized based on their aggregate of minerals in the landscape; they redirect the search into the different worlds of archives. The rocks themselves are metamorphic in nature, changing form to match the terrain and the search.
We’re now entering the world of frames (the second word of the search Balloon Frame).
The nodes create these infinite worlds based on your search. Here we see all things frames, from glasses, structural framing, to picture frames and computer main frames. While in these worlds the user travels with the cart.
Now that the cart has collected enough information, it heads towards the C-plane of Possibility to begin the creation process. Towards the end of its journey, the machine outputs an object based on its unique travel path through these digitally constructed worlds. The landscape is optimized by perspective views allowing for better data management.
Once at the c-plane of possibility the cart is dropped into the c-plane to initiate the creation.
As the water drains, our newly created object is presented on the river bed. The simple search for Balloon frame has lead us to this seemingly absurd artefact of the creation machine.
That only scratches the surface of the creative potential of the machine, Lets try another search.
Lets see what shadow gap gives us.
Lets try Three unrelated words, SNAKE CAN SMOKE.
How about multifaceted diamond plinth
Let’s try RIVER BED.
What if we try CREATION LANDSCAPE.
Finally, users can even order creations artefact to keep! Just as we did for our final, Lets enter BIG FUCKING IMAGE BY AKHIL & ASMAA
And there you have it!
The infinite potential of the Creation machine is in the hands of the user. You have the power to create endless playful objects with the all new groundbreaking, CREATE.
M.Arch | SCI_Arc
Akhil Mathew & Asmaa Abu Assaf